Olaplex launched in 2014 and has quickly grown to be a favorite thanks to its patented ingredient that works on a molecular level to repair damaged and broken bonds in the hair that are caused by chemical, thermal, and mechanical damage. It can be used to restore damaged and compromised hair, or as a tool to prevent breakage. The beauty about Olaplex is that it is beneficial for all hair types, whether your hair is coloured, virgin, straight, curly or anything in between.